BRAND STORY
WEBSITE
SOCIAL
MJ Floral Design, an artistic + soulful floral designer, was expanding organically into new areas, both in their offerings and across the community, and wanted a brand amp and new web presence that showcased their expertise. The vision was to create a sleek, chic, minimalist brand and website to showcase their exquisite, custom floral design, and to expand their business.
STRATEGY
OUTCOME
With different category offerings, MJ Floral Design wanted to present unique photo galleries of their custom design work spanning large events, private parties, and individual personal arrangements. QR-codes embedded across the website site enable customers direct communication via text or email, reflecting the highly-personal, hands-on approach MJ Floral Design delivers on when partnering with their customers. A mini-launch campaign then announced the new website to new and current customers.
Previously MJ Floral Design had promoted itself, successfully though exclusively, across social channels. Clients, colleagues and friends raved about the new brand and website, which brought in new business within the first few days of launch. Social promotions garnered 500% above-average engagement levels, to boot.
Full transparency, MJ Floral Design manages their own social, I just whipped-up a handful, because: fun friend and FLOWERS:)