Having stepped away from her 25-year career in corporate sales to care for her father who was suffering dementia, and subsequently her aging mother, ML had steeped herself in the research, practice, and coaching of intentional breathwork. She arrived to a point in her life where she wanted to focus on her passion for sharing with others the life-changing benefits of an intentional breathwork practice. Thus, it was time to allow her ‘professional self’ some rare and novel care, and we embarked on a brand re-fresh, a website overhaul, and a rich, engaging portfolio of social video content, all that would more accurately spotlight the expertise of her journey and her calling.